11/10/2022 0 Comments One direction history guitar chordsJust over a year later in September 2018, the “Google Discover” brand was introduced with various visual updates. The transition started in late 2016 with Google Now getting a dedicated “Feed” tab, while cards related to your personal info were - very tellingly - moved to a new feed that was no longer the default view. Having a personalized feed where you could see what’s coming next in your day was remarkably useful, and Android made it accessible regardless of what you were doing with a system-wide gesture/shortcut.Īfter a long decline from its original concept, Google Now officially became “Google Feed” in mid-2017 and surfacing stories became the entire point of the product. It wasn’t static and would account for things like traffic conditions in suggesting when to leave for an event. For those that didn’t use it, this might sound like a calendar, but Now’s list of cards were much more contextual and live throughout the day. Instead of having to ask when your next appointment is or last night’s sports score, Google Now would just show it. It was a cross-platform service that spanned the first Wear smartwatches to Google Glass through a scalable card-based metaphor, while it was most widely available on Android. Nowhere was that aim more realized than Google Now. The overarching direction from 2012-2015 was - in my opinion - best described as a desire to make Google products “ better than instant.” The broad strokes were apparent - intelligent/smart experiences - but the exact implementation remained unknown, and this allowed for a lot of experimentation. Now was the byproduct of a very specific era at Google where the next big thing in technology was not yet finalized. In that first iteration, surfacing news was not the primary goal of the product, but rather just another type of card among many others that were populated with information you’d find helpful throughout the day. The idea of a feed that shows you relevant content dates back to Google Now. To the left of most Android homescreens is a feed that “actively tunes itself to a user’s interests and displays content that aligns with those interests.” This is Google Discover and something that people have many varying opinions about that are rooted in what it replaced: Google Now.
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